I think I've used Wow Thing on nearly every mix I've released this year. Incredibly useful tool in my wideness arsenal.

I find that it gives tracks a good push out wide without making them sound odd and in a way that is just as easy as something like Micro Shift, but it feels less coloured and that's useful.

All around I find it very easy to get what I want out of it and quickly so I think that's why I reach for it.

Auto gain would be a really nice addition though.